1. Who is RaynerAg best suited to?

RaynerAg works with commercial beef and sheep producers who want clearer decision-making around genetics, stocking rate, feedbase and production risk, particularly where time is limited and decisions carry real financial consequences. Most clients are already collecting data. The value comes from interpreting it and turning it into practical, timely decisions.
RaynerAg is most commonly engaged at key decision points, including: pre-sale bull shortlisting and breeding objective alignment joining strategy, heifer retention or herd structure decisions assessing seasonal feed availability and stocking pressure interpreting performance data where direction is unclear reviewing whether current systems still match business goals These conversations focus on helping producers make timely, defensible decisions — not adding more data.

2. Do I need to be using specific software or tools?

No. RaynerAg works with whatever systems you are currently using — including BREEDPLAN, sale catalogues, pasture monitoring tools, spreadsheets or on-farm records. The focus is not the tool itself, but how the information is used to support decisions.

3. Is this consultancy or extension-style support?

It sits deliberately between the two. The approach combines strong technical foundations with practical extension — meaning advice is evidence-based, but delivered in a way that fits real farm systems, workload and risk. The aim is not more information, but better decisions.

4. What type of work does RaynerAg undertake?

RaynerAg provides support across genetics, breeding systems and feedbase decision-making, including:

• One-on-one advisory support
• Seasonal decision reviews
• Bull buying and breeding program guidance
• Workshop delivery and producer training Projects may be delivered independently or in collaboration with industry organisations, producer groups or research partners, depending on the scope and objective..
  

5. Do you work with individual producers or organisations?

Both. RaynerAg works directly with producers, as well as industry bodies, breed societies, extension programs and project teams requiring independent technical input and practical delivery.

6. How long does an engagement usually run?

It depends on the problem being addressed. Some engagements are a single focused discussion or decision review. Others run over a season or across multiple years where program direction or consistency matters. There is no fixed model applied to every client.

7. Is this only relevant for seedstock producers?

No. While RaynerAg works extensively with seedstock operations, a large proportion of work is with commercial producers making buying, joining, stocking and breeding decisions. The principles are the same — the context is different.

8. Do you provide independent advice?

Yes. RaynerAg does not sell livestock, products or subscriptions. Advice is provided independently and based on data, experience and system fit, not brand alignment or sales outcomes.

9. What makes RaynerAg different from other advisory services?

The difference is judgement. RaynerAg combines:

• Deep genetics and production knowledge
• National extension experience
• Strong understanding of producer decision behaviour
• A willingness to challenge assumptions when required

The role is not to confirm existing thinking, but to help sharpen it.

10. How do I get started?

The most effective starting point depends on the decision you are currently facing. Many producers begin with a Seasonal Decision Review to gain clarity around immediate priorities, risks and timing. Others start with a one-off Advisory Session to work through a specific question or decision. If you are part of a group or organisation seeking structured learning, Group Programs and Workshops provide a practical starting point. If you are unsure which option fits best, an initial conversation can help clarify the most appropriate next step.